Our customer’s happiness is an indicator that they have the potential to stick around and be life-long customers. Gaining customer’s loyalty through making them happy means they’ll also be likely to be your brand ambassadors, passing on their good experience to family and friends. It can take several years to earn your customer’s loyalty, so you want to make sure each experience your customer has with your business is a pleasurable one. You want your customers to remember your business because they left with a good feeling. You really don’t want them to leave unhappy.